bmj.com was hailed Best Business Product or Service by the publishing industry at the Interactive Publishing Awards ceremony, hosted by the Periodical Publishers Association (PPA) in London last night. The awards aim to reward excellence in the online publishing sector and to showcase the best websites in the industry.

Beating off stiff competition - including the Financial Times website FT.com - the judging panel said: "bmj.com stood out because of this capacity to "go beyond brand extension" and reinvent itself. In this case, a very traditional print product has been transformed by new technology without losing the authority and trust it has established."

They added: "bmj.com unites its specific business audience on an international scale. It is a powerful resource which provides context to the issues affecting the medical community."

Receiving the award, Alan Walker, Commercial Development Manager for bmj.com said: "bmj.com has evolved into its own brand, providing a dynamic health reference source. We are delighted that our hard work has been recognised, and intend to save doctors" time while continuing to set the standards by which all medical websites are judged."